Contextual advertising is regardeded as one of the most efficient Internet-marketing tools.

But even considering the fact that it has passed many stages during which the mechanisms of adaptation to the needs of buyers and advertisers were improved, there still remain too many "loopholes" for all sorts of frauds nowadays.

Click fraud, also known as invalid clicking, is one of such loopholes. This term defines the activitiy of multiple transitions to the advertised page("clicks"),...

 Being one of the major search engines of the Russian, Belarusian and Kazakh segment of Internet and having good positions in Ukraine, Yandex offers a powerful pool of space for advertising. This includes banner and contextual advertising.

We will now focus on the illegal use of the mechanism of «pay-per-click», which allows advertisers to pay only for the ads that are clicked.This tool provides inflow of the target audience - people who are really interested in the goods, services or i...

 Nowadays in UaNet more then half of web surfers use the american search engine. In fact, their number is estimated 70% and above, while in the Russian segment (RuNet) Yandex dominates - it used by about 60% of web-users. Google gradually strengthens presence in RuNet, after all almost third of russians are looking for information they're interested in in this search engine.

Such a distribution of preferences leads to the same distibution of the contextual advertising. Advertisers mostly...

 Every marketer is interested in getting a powerful, efficient and significantly inexpensive advertising tool. Internet, being an ideal platform to place various kinds of information, including advertising, offers tools mentioned above in the form of contextual advertising. The advantage of this tool is obvious: advertiser pays not just for placing his information but for a specific action – transition of users. In other words, if people are not interested in the offered goods or servises and...

 Invalid clicking (also known as сlickfraud) is a deliberate consumption of advertising budget by numerous clicking on advertisements. Payment as a rule occurs after certain actions. Clicking on advertisement is usually the action that is paid for.

Generally the reason of click-fraud is the tendency to waste the maximum amount of money allocated for advertising of competitors site. Sometimes the reasons are pragmatic: people like to follow links, knowing that every click is estimated ...